Sites I Follow: Marketing
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It’s “Saturday is for Sites” again. This week I spotlight five sites that I follow for Marketing. Enjoy!
1. iMedia Connection
This site was at the top of a list of sites I got from asking an e-marketing friend of mine at LifeWay to send me his top marketing sites. Nearly a year later I can still see why. iMedia Connection is worth a bookmark for anyone interested in marketing online. My only caveat - the anemic RSS feeds which only give a sentence or two of an article & force you to visit the site to read the entire article.
Recent additions…
2. MarketingSherpa
Another great site (and recommendation from my friend). MarketingSherpa has very practical articles and their marketing case studies alone are worth the regular visit to the site. Articles are only available for the first 7 days, though, so it’s best to subscribe to their RSS feed to stay on top of them as they are released. Archived articles are available via their site membership for a fee.
Recent additions…
- How to Coordinate Multiple Campaigns Without Competing Against Yourself: 5 Ways to Avoid Pitfalls
- Landing Page Rules: Made to be Broken? Customized Strategy Boosts Paid Search: 4 Key Steps
- Case Study: Viral Email Nets 100% Response from Brand Champs: 3 Simple Steps
3. Duct Tape Marketing
This site is a new find & read for me, but looks really packed with great information on online marketing. The site is geared toward small businesses, which I think keeps the posts a little more down-to-earth and attainable for just about anybody.
Recent additions…
4. Analytics Talk
Okay, not exactly a marketing site. But if you can’t track the results of your marketing campaigns you really have no way of succeeding. Analytics Talk talks about the stats game and has been hands-down the best & most comprehensive resource on this subject - especially as it relates to Google Analytics which we’ve got all the GiANT sites running on.
Recent additions…
- Tracking YouTube Videos with Google Analytics
- Tying clicks & content to conversion in GA
- Google Analytics E-Commerce Tracking Pt. 1: How It Works (GREAT four part series)
5. Church Marketing Sucks
I absolutely LOVE Church Marketing Sucks. They do a great job of dissecting marketing efforts by churches in an effort to collectively help the Church do a better job of marketing the most important message of all. Tongue-in-cheek at times, challenging at others - good stuff all around.
Recent additions…
- Death to the Church Bulletin
- Creating a Church Style Guide, Part 1 (2-Part Series)
- Semiautomatic Assault Rifle—Free at Church!
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